Tag Archives: social media

Instagram’s Biggest Accounts and How Much they are Worth

Despite having fewer users than platforms like Facebook and YouTube, Instagram’s higher engagement rate gives it one of the highest advertising costs. In 2023, average ad prices on Instagram were estimated at $3.56 cost per click, ahead of every platform except LinkedIn. For the celebrities with the most followers on Instagram, and the brands trying […]

Judge Bars Biden Officials, Agencies From Contacting Social Media Companies

A federal judge in Louisiana has forbidden multiple federal agencies and named officials from having any contact with social media companies with the intent to moderate content.   The preliminary injunction from Hon Terry Doughty arises from a suit filed by the states of Missouri and Louisiana. The dozens of people and agencies bound by the […]

Which Country Uses Social Media the Most?

Social Media Use by Country

Surprisingly, the answer is not the United States! On average, global internet users spend 2 hours and 27 minutes on social media per day. In many of the markets that Global Web Index surveyed, social media use had shrunk or plateaued in Q1 2020 when compared with 2019 and 2018 figures, but the coronavirus pandemic […]

8 Social Media Trends for Brands in 2021

1. Inclusivity–Brands are facing more and more pressure each year to be more inclusive with products and marketing. As more brands emerge and use social media as a form of marketing, consumers are ever aware they have the flexibility to choose a brand that aligns with topics they feel passionately about. 2. Be authentic–Consumers are […]

Just how much of your social media data is shared with third parties?

social media selling your data

Instagram is most likely to share your personal information with third parties for advertising purposes. The popular app shares data from 11 out of 14 categories with third parties, putting it ahead of Facebook, which interestingly shares fewer data with external advertisers. We’ve all experienced this: one second you’re watching a product review on YouTube […]