Monthly Archives: July 2019

Not All Links Are Created Equal

Not all links are created equal

Twenty-two years ago, the founders of Google invented PageRank, and forever changed the web. A few things that made PageRank dramatically different from existing ranking algorithms: Links on the web count as votes. Initially, all votes are equal. Pages which receive more votes become more important (and rank higher.) More important pages cast more important votes. But Google didn’t stop […]

Google Review Likes

Google review thumbs up

Guidelines for use of the review likes function: As a business owner, if you receive a review you appreciate, definitely go ahead and thumb it up. It may have some influence on what makes it to the highly-visible “front” of your Google Business Profile, and, even if not, it’s a way of saying “thank you” […]

SEO Tools Every Small Business Should Use

SEO

To be successful with search engine optimization (SEO), you must use the right tools. It’s simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools. Yet with so many tools on the market, how do you know which to choose? […]

Technical SEO Considerations

Technical SEO Considerations

Technical SEO is one of the hardest disciplines of SEO to master. No matter what platforms are used in their development, every website is different in one way or another. What technical SEO best practices provide us is a roadmap to make a unique website more search- and user-friendly. Here are five important technical SEO […]

Benefits of SEO for Small Businesses

Benefits of SEO for Small Business

SEO is integral to the growth of any small business with an online presence. We have included our top benefits of SEO for you and your small business. Your website isn’t just a web address. It’s the digital storefront of your business. Without it, you’re missing out on a significant portion of your potential customer […]