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This blog is a place to read about the latest news and activity going on at McNee Solutions
Local results pop-up when people search for businesses and places near their location. These places can be shown in mutiple places across Search and Maps. If you were to search "Gluten Free Bakery" from your mobile device you would get local search results. Google tries to show you what you are searching for nearby that you’d like to visit. In the image below, Google uses local results to suggest some options.
You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results you must make sure that you provide and update business information in Google My Business. This can help your business’s local ranking on Google and enhance your presence in Search and Maps.
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. We make sure that all of your business information is in Google My Business, so customers know more about what you do, where you are, and when they can visit you. We make sure that information is provided like (but not limited to) your physical address, phone number, category, and attributes. We also constantly monitor your this information and update as your business changes.
We make sure that your Business is listed and your location is verified. Verifying your business locations give them the best opportunity to appear for users across Google products, like Maps and Search.
We ensure that your hours are accurate. These include: regular working hours, holidays and special events that let's potential customers know that you will be open when they arrive.
Adding photos to your listings shows people your goods and services, and we help you tell the story of your business. Accurate and appealing pictures also show potential customers that your business offers what they’re searching for.
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.
Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location.
Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.