By Christy McNee at

Why Is Instagram Good For Business?

What Is Instagram?

Instagram is a social networking app made for sharing photos and videos from a smartphone. It behaves similar to Facebook or Twitter in that everyone who creates an account has a profile and a news feed.

When you post either a photo or video on Instagram, it will be displayed on your “wall”.

Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users who you choose to follow.

With more than a hundred million of Instagram users actively posting forty million pictures within a day, imagine the number of people that you can reach to promote your business. With this big of audience, Instagram could be a great way for your business to reach your customers.

Now that you know the basics of what Instagram is, let's delve into why Instagram is GREAT for your Business.

1. A Picture Is Worth A Thousand Words

Instagram is primarily a photo social media platform. Users mostly share photos.

That means users see a lot of photos from people they follow. So how could your photo rise above from anyone else? That’s where your creativity can come into place: you need to have your photos and images stand out and look better than others.

With more interesting photos, people will be more likely to visit your profile and get more interested in the products your business offers.

Always remember, a good photo will create potential customers. Instagram is a great way to build a business brand just by sharing good quality photos and videos. It helps you to get connected with a number of potential clients very easily.

2. Fastest Growing Social Network

Facebook growth has plateaued. Instead Instagram is currently growing faster than any other social network.

As a business owner, it’s always important to stay ahead of the curve and to quickly adapt to changes in consumer trends. When it comes to consumer trends in social media, Instagram is the hottest thing going right now.

3. Instagram Encourages Customer Participation

Customer participation in Instagram is one of the strategies that businesses use to enhance the organizational relationship with its target audience. This involves both existing and potential new customers. This is a strategy that mainly includes a free exchange of opinions and experiences… for examples customers take a selfie with the product brand and post it. A business can run photo contest increase customer participation.

Through this, your followers’ followers will be able to notice your brand, thus increasing your brand exposure. This has been proven as an effective tool for increasing sales.

4. Create Personality

Photo and video posts tend to do a better job of reaching users emotions than simple text posts. When you tap into users emotions, they’re more likely to remember your brand in the future.

Instagram is an ideal place to create a personality and a feel for your brand regardless of what product or service you’re offering and what audience you’re trying to reach. Instagram is the perfect place to create and/or reiterate what your brand stands for and why people should care about it.

5. Build Trust

Through the photos you post on Instagram, your followers will be able to know more about your business brand. This helps build trust in the products you are marketing online. People need evidence. They believe in the things that they see. If they see how reliable your product is then you will eventually gain their trust.

6. Geotagging

The ability to geotag posts on Instagram allows local businesses for marketing to local audiences on a large scale. So when you upload a photo or video to Instagram, you can tag the location where the photo or video was taken. By doing this, nearby users can discover your content and business location, even if they don’t already follow your organization on Instagram.

Instagram lets users view posts based on the on the tagged location of the post. A user may then begin to view all uploads that are tagged as being in the town or city that your business is located in. In the feed of photos and videos that they see, the photos that you uploaded from your business will be visible. The user then sees your product and physical location, which will lead up to visiting your business and/or following you on Instagram.

Contributing:  Mike Marko

 

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This blog is a place to read about the latest news and activity going on at McNee Solutions