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When you’re trying to increase your website’s rankings in search engines, there are hundreds of elements to consider. And while some (like content and inbound links) are weighted more heavily, it’s worth keeping an eye on the smaller factors, as well.
One of the most commonly discussed ranking factors today is social media. It’s indisputable at this point that platforms like Facebook, Twitter, and LinkedIn, among others, are effective channels for reaching and engaging with customers – but there’s a little more confusion over whether or not they have an impact on SEO.
As an SEO company, we are often asked this question. In this article, we’ll discuss the relationship between Twitter and SEO, and how your company can use the social media platform to improve your online visibility.
Most clients just want to know whether a strong Twitter presence can directly affect rankings. Unfortunately, the answer isn’t a straightforward yes or no.
Because tweets aren’t hosted on your site, they can’t affect rankings in the same way that links and content do. However, Google and Twitter signed a deal that gave Google access to Twitter’s data stream in 2015.
This doesn’t mean that Google indexes all tweets, though. Before this deal, they indexed roughly 7% of all tweets, and even now, the number is only around 12%.
As always, the more content Google indexes about your company, the better.
As a social media platform, Twitter’s primary role in your marketing strategy should be helping you reach and interact with potential customers. Even if search engines didn’t pay attention to tweets, a strong presence on the platform would still be beneficial.
With 320 million active users, its value is clear. There’s huge potential for growing brand awareness and expanding your audience simply by having an active presence on the platform.
However, you want to take full advantage of the benefits of Twitter for SEO, there are a few things you can do to make your account even more effective.
It can be difficult to convey a message within Twitter’s 140-character limit. Thankfully, some of those characters can be used to link to content on your website.
Of course, not every tweet needs to include a link. If you can explain an idea within that short amount of space, that’s great. If not, links can be a great way to provide more information on a given topic.
Twitter links are an effective way to drive traffic to your company’s site. If you tweet content that your followers are interested in, this can have a huge impact on your overall traffic as your social following grows.
Plus, if your followers like your content enough to retweet it and share it with their followers, your reach will only continue to grow.
Visual content is more engaging on all channels, and Twitter is no exception. Including images in your tweets, (I can't stress this enough) will help them stand out in your followers’ timelines, and make them more likely to stop scrolling and read what you have to say.
This is likely already one of your goals for all of your social platforms, but it’s important to have a dedicated strategy for attracting new followers. Google appears to index higher percentages of tweets from people with high follower counts, meaning that the more you have, the more likely your tweets are to show in search results.
This is often easier said than done, but one of the easiest ways to get started is by promoting your account on your other social platforms, as well as your website. If someone is already interested in hearing from you through other channels, there’s a good chance they’ll want to hear from you on Twitter as well.
source: Webpage FX