By Bryan McNee at

The Importance of Backlinks in SEO

The Importance of Backlinks in SEO - Why Should You Aim at Building High-Quality Links?

Backlinks are website links that come from another source to your business website on the Internet. The number of backlinks you have on your site will determine the popularity of your website.

 

If you are looking for effective search engine optimization, you need to pay attention to many other factors besides the content of your website. The appearance of your website in different places of the Internet is crucial. In addition to social media, the appearance of backlinks is vital to the success of your site. Backlinks need to be created by experts so that they are legal. Search engines pay a lot of emphasis on legal backlinks, and the penalize websites with bad or low- quality backlinks.  Therefore, as a business owner, it is crucial for you to create backlinks for increasing visitor count for your business website. Depend on skilled and experienced SEO professionals or companies to do the job for you.

Understanding backlinks and their importance for the value of your website

Backlinks are known as incoming or inbound links. They are website links that come from another source to your business website on the Internet. The number of backlinks you have on your site will determine the popularity of your website. These backlinks are like votes, and it displays to your customer that you have a website that is worth visiting.

Besides promoting your website on social media, you should also see if you get links from other sites that are in the same business niche. These websites will link your website as a reference for additional information or resource. This is, in turn, will generate more visitors to your site. The search engines will presume that your business website is valuable and should be displayed to those that are interested in your subject niche.

The use of backlinks for search engine optimization

For ranking and indexing a website, search engines will consider the quality of the backlinks. They will determine whether this backlink comes from legal and reliable sources. The following are the key attributes of a good backlink-

  1. Good backlinks come from sources that are reputed and reliable- If the backlink comes from a source that is trustworthy and reliable, the website becomes popular. The links are viewed positively by both the search engines and the viewers when they search for keywords that are relevant to the site. 

  2. Links are on a page that contains relevant information to the subject niche- The backlinks are included on a page that has relevant and vital information on the subject niche. Those websites that have links that are not relevant to the subject niche are viewed as low-quality links and are penalized by search engines. This is done to deter websites that are trying to cheat visitors. These low- quality links are placed around sites that are completely irrelevant. This is called Black Hat SEO. St Louis SEO experts recommend that you should check your website and make sure that you are not using any Black Hat SEO techniques as this will cost your business dear. Ask professional companies to check your website so that you are assured that the SEO tools and techniques you are using are legal.  The backlinks should be legal as well.

  3. The link text is a relevant keyword- The visible link on the screen is called the link text or the anchor text. It is a keyword that is strong and shows both search engine visitors and crawlers the relevance of the link and what it is all about. Using descriptive and relevant keywords are the components of a very strong backlink.

  4. Your business website needs to be of good quality- What is the point of having a site if it serves users with no purpose. Check your website and ensure that all the internal and backlinks are working. They should be relevant to the business niche. You must also ensure that the web pages of your site are simple for you to navigate. Your site might receive many visitors; however, if they do not find what they want or even need, they might click through the other pages of your website with the hope to find the information. You may feel happy that you are getting many visitors to your website. However, this is surely not a good indication of it in returns harms your site.

As a website owner, you must be aware of how to leverage backlinks for your website. Your visitors will be able to find you quickly, and this enhances your visibility on the Internet. Good backlinks will add value to your site. It is obvious that as a business owner, you will not know how to create backlinks to your business website. It is here that you should take help from professional companies that focus on search engine optimization tools and techniques for your company. They will help you create quality backlinks so that your website gets better visibility on search engines.

Source: newswire

By Bryan McNee at

Three Major Developments That Will Shape SEO In 2018

Search engines are constantly improving the search experience and, as a result, search engine optimization (SEO) is in a nonstop transformation. For SEO marketers, the challenge isn’t to simply understand the complex science behind the strategy -- it’s to be able to adapt to the ever-changing rules of the game.

The past few years have been exciting for SEO, marked by a series of algorithm updates, evolving techniques and fast-advancing tools that make SEO what it is today. To stay on top of the trends and equip their SEO arsenal with relevant strategies, most marketers scramble to learn or predict the emerging developments poised to shape the new face of SEO. 

From the domination of voice search to the increasing role of RankBrain in providing search results, we’re expecting bigger changes on the horizon.

Marketers may start optimizing for voice search.

This past December, Google’s webmaster trends analyst John Mueller tweeted about webmasters asking for voice search data in Google Search Console. It reflects the current behavior among Search Console users -- more and more are seeing voice search queries separately.

This raises the question: Why do site owners suddenly care about voice search data? The simple answer is people are using voice search now more than ever before, and gaining insights into these queries gives marketers ideas for how to provide better experiences for those searching by voice.

In 2015, voice search jumped from zero to 10% of overall search volume globally. That means 50 billion voice searches were performed every month. And a Google study found that 41% of adults and more than half of teens use voice search multiple times per day.

When there’s demand, there’s supply. Many tech giants (not just Google) have invested in virtual assistants and, by extension, voice search. Google launched Google Assistant and Google Home, Apple has Siri, Microsoft has Cortana, Amazon has Alexa, and so on.

Brands and businesses that are reliant on search for web traffic have seen drastic implications from this rise in the usage of voice assistance. SEO marketers must conquer a new market: the virtual assistants. In 2018, we can expect more web pages to compete to be the favored result by voice assistants in order to reach the user.

 

The shift to mobile-first indexing will be completed.

The rise of voice search wouldn’t be possible without the rise of mobile devices since smartphones are the source of most mobile searches. If going mobile-first was important a year ago, it’s even more important now.

In 2016, Google took the first step toward mobile-first indexing, which is expected to culminate in mid-2018. That means, by the third quarter, if the prediction comes true, mobile indexing will take priority over desktop.  

The new index will crawl the mobile version of a website’s content and determine how it should be indexed in search. It presents a significant change from Google’s old indexing practice, which involved crawling the desktop version of a webpage and indexing it in both mobile and desktop search results.

The tireless thrust for mobile is in line with a phenomenon that Google calls “micro-moments,” which are instant moments where users seek knowledge about an idea, a restaurant, an online store, a travel booking agency -- in other words, moments when people consume media. Naturally, micro-moments occur on a mobile device and have become a battleground among brands.

When searching on their phones, 65% of users say they are looking for the most relevant information without giving priority to the company or publisher providing the information. As the name suggests, micro-moments require urgency and instantaneity. SEO marketers must make sure to be there when these moments happen and be quick about providing the right results.  

 

Machine learning will play a bigger role in providing search results.

When RankBrain was introduced in 2015, people had a vague idea about how it worked. And the case hasn’t improved much since. RankBrain is Google’s machine-learning, artificial intelligence (AI) technology designed to help process and deliver its search results. RankBrain appeared to turn the game on its head when it was announced as one of Google’s top three ranking factors. Since its rollout, RankBrain has gone from handling 15% of search queries to all of them.

Though the digital community is mostly in the dark as to the workings of this AI system, we know it analyzes user behavior to provide more accurate search results, and dwell time (the time spent on the page) is one of its most important factors.  

RankBrain, in essence, is after user experience. So it doesn’t make that great of an impact on the way we approach SEO. Optimizing for a machine-learning technology is fundamentally optimizing for humans since its goal is to draw up predictions as a human would.

It has been predicted that by the end of 2018, machine learning will have a greater influence over traditional search results and, eventually, it will replace algorithm updates with its “automated, continuous, and iterative algorithm updating process.”

With RankBrain and Google’s integration of AI in general, there’s a stronger push for site owners to become more nimble and adaptable to constant, unpredictable changes in the delivery of search results.

SEO and search experience have come a long way since the 1990s. Over the years, we’ve witnessed how search engines have increasingly narrowed their focus on providing the best results for users. From the reliable, hands-free voice search to the dependence on machine learning, it’s interesting to see how search is taking shape, and it will be interesting to see where it takes our SEO approach in the coming months. 
 
In other words, being mobile-friendly is the only way to survive -- and stand out -- at a time when people’s lives are defined by micro-moments. From page responsiveness to page speed to content readability, your SEO campaign must be ready to compete.
 
source:  Forbes

By Bryan McNee at

By Bryan McNee at

Samsung’s Now Making Chips Designed for Cryptocurrency Mining

Samsung’s semiconductor business is booming, with the company recently overtaking Intel as the world’s biggest chipmaker. But the South Korean firm is not resting on its laurels, and is currently looking to expand into the buzziest contemporary market for processors: cryptocurrency mining.

As reported by TechCrunch, Samsung has confirmed it’s in the process of making hardware specially designed for mining cryptocurrencies like Bitcoin and Ethereum. A spokesperson for the firm told TechCrunch: “Samsung’s foundry business is currently engaged in the manufacturing of cryptocurrency mining chips. However we are unable to disclose further details regarding our customers.”

These chips are known as ASICs, or application-specific integrated circuits. ASICs are processors that have been specially designed for a single computational task, as opposed to the multi-purpose processors we use in computers and phones.

As the valuation of cryptocurrencies has shot up, so has the demand for these sorts of chips. In the case of bitcoin, the currency is created by solving mathematical problems, with these calculations also maintaining the integrity of bitcoin transactions. As more bitcoins are mined, these math problems become increasingly difficult. This has led to miners moving on from using normal integrated graphics cards, to GPUs designed for gaming, and now to specially built ASICs.

It’s not clear exactly what sort of products Samsung will be making, but according to reports from Korean media, it’ll be working with Taiwanese firm TSMC. The company currently supplies chips for a number of firms set up solely to mine cryptocurrencies, including the China-based Bitmain. Meeting the demand for these chips has added around $350 million to $400 million to its quarterly revenue, says TSMC.

That’s nothing to be sniffed at, but it’s a small sum compared to the $69 billion revenue generated annually by Samsung’s chip business. Mining cryptocurrencies is buzzy, but that doesn’t mean it’ll be extremely profitable for those selling the silicon shovels.

source: The Verge

About This Blog

This blog is a place to read about the latest news and activity going on at McNee Solutions